Where I want Apple to go in the next 15 years

This photo was taken exactly three years ago. The brief interaction with Tim Cook was a glimpse into the workings of a CEO. Sharp, quick-witted, percipient and above all, humble and willing to engage in a meaningful conversation even if it’s something he was seeing for the first time.

This is all you expect from a leader. If Steve Jobs made the personal computer cool, Tim Cook ensured it reached millions of people. Over the last 15 years computers have become a ubiquitous entity across the globe, and the success of the iPhone is one of the biggest reasons behind it.

Today’s world however is much different from 1997 or 2011. It’s not an era where people are new to technology or computers. Everyone young grew around it. The novelty of the tech is gone. In fact, the last few years  of the software industry in general have been so trust eroding that people no longer see tech and tech companies with rose tinted glasses.

Ternus is becoming a CEO in an era where tech desperately needs to get out of the way, and take a backstage presence, we’re live in a post-technocentric world, where the problems and solutions are much bigger than what an app can solve. Tech doesn’t need to occupy the center stage, it needs to become the invisible tool that helps us get our things done.

And that’s all I want from Apple in the next decade and half. To fulfil the promise of building tools and technology that step back and help people be better versions of themselves. We don’t need tech that does the work for us, or replaces artistic expression. We need tech that empowers us, augments our thinking.