Here’s the Ionic, Fitbit’s long-awaited answer to the Apple Watch

4 days of Battery Life is impressive and much better than Apple Watch’s double day battery life.

But ‘smartwatches’ aren’t just about battery life alone. Much like any other wearable, there’s a strong influence on the appearance and comfort of wearing one of these when a user decides to buy one and It doesn’t appear that Fitbit have given much thought to that.