Speculation Regarding the Pricing of and Strategy Behind This Year’s New iPhones
Interesting analysis over the iPhone pricing tier. But I’d like to disagree on a couple of points.
Last year, when Apple introduced a Series 2 Apple Watch, they gave the first generation watch a speed bump and cut down on its price. What’s stopping Apple from following the same strategy for the iPhone. Why wouldn’t they simply give the iPhone 7 a speed bump of A11 and reduce it’s price by $50 or $100, When they have a shiny new iPhone design to occupy the flagship phone spot? So if Apple were to follow this new watch like strategy for their phones as well. This is what the starting tier could look like
iPhone 7 (2017) : $549 or $599
iPhone 7Plus (2017) : $649 or $699
iPhone 8 : $799 or $899 (or even $999 but I don’t see it starting upwards of $1100)
The iPhone 8 doesn’t need to be called the iPhone Pro just because it’s a new design and form factor. I don’t really see how the iPhone Pro would be used by “Professional iPhone users” because it has a new authentication method, larger screen or a faster processor. Pro isn’t just a moniker for expensive Apple gadgetry, it’s a moniker to tell the users that if they want to use professional grade software, this is the device to pick.